A new species of mini washing machine defined based on the "light washing and protection" scenario.

Mini washing machine track, universal scene is difficult to produce differentiated product competitiveness. Rhett Design · The product is based on in-depth user insight and breadth of consumption research, starting from the target user's washing and protection pain points and needs, and through the core strategy of ''super definition-key scene definity'', disassemble the subdivided washing and protection scenes of different groups of people, Refine the key scenes of high-value perception such as classified washing of personal clothes, sterilization and care, and portability, and innovatively design the "desktop double 」, realize customized washing and protecting private space for personal clothing.

Customer Service: Duckling Group
Service Team: Rhett Design Products
Service Content: User Research | Key Scene Definition | Appearance Design | CMF Design
Service hours: 2021

With the upgrading of the times and the advancement of life, the contemporary young people's pursuit of more exquisite, diversified, comfortable and free life is projected into the daily washing and protection scene, and the categories and functions of family washing and protection products are gradually enriched. Therefore, the second washing machine with refined washing characteristics is appearing in the public view as a "net red washing machine.

As the strategic partner of the "Duckling Group", the first "Duckling Group" in the mini washing machine market share industry, Rhett Design and Products have helped Duckling Group to create differentiated competitive advantages, seize subdivided tracks, complete millions of sales of mini washing machine categories, and realize the strategic transformation of brand rejuvenation and high-end. In 2021, Rhett's design and product innovation launched a new species of mini washing machine-desktop double-drum washing machine.

Table-level design, fashionable and advanced shape and color matching, blend in beauty; The sterilization, drying and washing functions of the double-cylinder inner cavity design can be combined in two, and can be matched at will. The duckling desktop double-tube washing machine integrates design innovation into the beauty of life, defines a new scene of "light washing and protection", and opens a new era of private washing and protection.

/Super Design Triggers Business Future