"Reid Design Space" focuses on retail space innovation, creating a landmark terminal image for many "Fortune 500" and industry-leading enterprises. The cooperation between Rhett Design and the high-end kitchen appliance brand "Fang Tai" in space design began in 2004, from 1.0SI to 4.0SI. Fang Tai has never been absent from every major terminal change.

Project Name: Fang Tai 4.0SI-Physical Examination Store
Project time: 2019
Service industry: kitchen electricity industry
Service Content: Fang Tai 4.0SI Case Planning | Space Design | Model Building

Rhett Design Space took the lead in introducing systematic, standardized and modular design into Fangtai Terminal, laying the foundation for the brand to lead the market and expand its scale, causing the kitchen and electricity industry to follow suit. In 2019, we continuously sought breakthrough points for iterative upgrading in space innovation according to Fang Tai's brand proposition and user needs. The team carried out partition planning and consumption dynamic line design for space according to the. I.S.A.S.(Note-Interest-Search-Action-Share) rule.

The space team has built a diversified modern kitchen scene in the experience store, instantly substituting consumers into a warm and happy family atmosphere. The scene can not only experience the whole set of smart kitchen electricity, but also use intelligent technology tools to better interact with products and understand the core advantages of products.

The store has specially set up a brand culture experience space, a restaurant and a special area for Fang Tai's selection of derivative products, and materialized Fang Tai's happy family APP to comprehensively enhance the brand experience through social kitchen linkage online and offline activities.

Rhett Design Space provides Fangtai with not the design of a single retail space, but differentiated solutions for different channels, including specialty stores, KA stores and community stores, and comprehensively optimizes the implantation of enterprise values, terminal sales power and store building efficiency to maximize the commercial value of the terminal.

/Super Design Triggers Business Future