The world-renowned century-old brand "Toshiba", guided by its rooted pioneering culture and craftsmanship, exports a number of world-first goods and services to more than 30 countries and regions around the world, promoting the development of social infrastructure, energy, electronic components and other fields.
In 2023, Ryder Design Space was invited to create a new and upgraded terminal brand flagship store for the two business lines of "Toshiba" refrigerator and washing machine. With the design concept of combining virtual and real and blending scenes, it carries a variety of related design and expression techniques, which is eclectic, interprets the brand spirit, reshapes the sense of space rhythm and order, and explores the ingenuity, quality and humanistic beauty with users.

Customer Service: Toshiba TOSHIBA Service Team: Rhett Design Space Service Content: Strategy & Innovative Design & Model Store & Implementation Tracking & Manual Service Time: 2023-2024
The project won the 2024 IAA New York Design Award · Silver


Design Highlights 1 Inherit the brand gene, deduce the brand spirit Follow the oriental aesthetics and anchor the high-end positioning
Originating from the ingenuity of Toshiba brand "the essence of material selection, craftsmanship and quality inspection", we extract the core concept of "ingenuity and consistency" and take "eclectic" as the theme.
With the dynamic application of the terminal window, it strongly interprets the main concept of "breathing", shows the sense of life and freshness, and deepens the mark of Toshiba's high-end brand.

Design Highlights 2 From scenery to emotion, balance light and shadow, light and shade, virtual reality, and create a rational and elegant interior space artistic conception
The design technique of interspersed with body blocks reconstructs the sense of rhythm and order promoted layer by layer.

With the space setting of moving steps and changing scenery, create the migration line of the oriental garden style, which is the combination of virtual and real.

The craftsmanship of making a landscape with light, and the introduction of imitation natural light to stimulate the user's imagination and emotion.

Design Highlights 3 Deconstruct brand genes, reshape brand language in details, inherit Toshiba's century-old accumulation
Deep dismantling of Toshiba brand image, extraction of "T-shaped" presbysia texture,
Extraction of tatami grid language, embellishment brand color background, strengthen the brand memory point.

Multi-level collision of fine and matte texture,
Highlight the blend of ancient and modern, inherit the century-old brand of the craftsman gene.