In 2022, Reid Design and Brand was invited to upgrade the brand for Hangzhou Lele Cat Pet Products Co., Ltd. through the core design strategy of "Super Vision. As a head pet products collection store, Lele Cat hopes that through this brand image upgrade, it can enhance brand recognition, strengthen brand memory points, and lay a solid foundation for the subsequent development of its own brand.

Customer Service: Lele Cat
Service Team: Red Design Brand
Service Content: Brand VI Upgrade | IP Image Strategy and Design
Service time: 2022

# Let people remember the IP image at a glance
On the basis of extracting the IP attributes of Lele Cat, the brand planning team accurately injected "optimistic, friendly, professional and trustworthy" into Lele's IP image.

# The IP story that fits perfectly with brand positioning
When interpreting the story of brand IP, Reid Design Brand skillfully combines Lele's "cat design" with the product selection characteristics of the collection store, strengthens Lele as the core memory point of brand IP, and creates "KOL, the best shopping in the meow world" in a three-dimensional way ".

# Brand name "visible, read"
In order to take over the existing communication advantages of the brand name, Reid Design and Brand simplified the presentation form of "cat" in the original LOGO, so that its style is unified with the Chinese "Lele Cat.

# Brand Logo "Remember"
On the basis of using the original brand purple of Lele Cat and combining with the characteristics of online communication, Reid Design Brand will add the gradual purple from light to dark to the brand's exclusive color.

/Super design detonates the future of business