CAPERCASE is a brand-new international digital accessories brand positioned in the US market. CAPERCASE to the mobile phone shell brand-based, for the Asian digital accessories category market, to find a new brand entrance. From the early stage, we have conducted objective research through multiple dimensions of market, users, products, tonality and demand to complete brand positioning and planning based on big data facts.

The CAPERCASE logo design evolved from the image of the naturalistic North American red tit. The red tit is a common bird in North America and has a warm and lively image, which symbolizes the CAPERCASE user's admiration for nature and love for life. The logo is simple and agile, with positive and negative graphics to express the characteristics of the red tit, but also through the design of the eyes of the red tit to express a kind of technological characteristics. The overall design is simple and elegant, in line with the current and future design direction.

From the brand planning stage, there is a clear user tone positioning, in the product design stage, there is a clear design appeal, the relevant content can refer to the CAPERCASE EDC series mobile phone shell content. In the product development stage, we also continue to add brand recognition to the product. For example, the heat dissipation texture of the mobile phone case uses the brand logo. And the same functional features are used in the same series of EDC phone cases to ensure that the brand's characteristics can be continued at the product's appearance and function level.

The CAPERCASE EDC series mobile phone case has been sold on the Amazon platform in the United States, and has received hundreds of reviews in a short period of time, and the product has also received the Amazon's Choice label, which represents the affirmation of consumers. As a brand-new digital accessories brand, it can quickly conquer American consumers in the world's most intense digital accessories market, which shows that the brand positioning and product tonality accurately meet the expected judgment, and the brand development is successful.